CHASE Bank “ONE BANK”
AWARD WINNING WORK!
BRONZE- 29th Annual FCS Portfolio Awards |JPMorgan Chase & Co Droga5 Television spot “Three Generations of Leons”(2023)
Three generations all banking differently with Chase. Because Chase has
the tools to help. For now. For later. For life. #MakeMoreOfWhatsYours
Group Creative Director: John Verrocci Art Directors: Roxanne Castro + Farley Katz Copywriter: Chris Perrone
The Evolution of “WIP”
Working on a project from scratch is always fulfilling, especially when the outcome finally comes together. Partnering with Child, we brought our storyboard to life, creating a visual identity that blends movement and narrative. Despite the long days and hybrid-style shoots across different time zones, we transformed LA to resemble the South of France and created immersive real-life installations.
We emphasized diverse casting, including various ethnicities, ages, and body types, while keeping our approach fresh and authentic. By incorporating real inspirational stories and characters,we showcased the real possibilities of banking with Chase.