Welp, A bit of this turned into a whole bunch of that… then it worked! I led the art direction by collaborating with a team specializing in animation and 3D concepts. Together, we refined the color palette, staying true to Accenture’s signature purple while introducing fresh, bold shades. I oversaw the selection of textures, balancing modern sophistication with diversity in materials. My role was to guide the visual development, ensuring the design communicated effectively across all audiences while maintaining a cohesive and impactful look.