My team and I led the rebranding of Chase Sapphire, going beyond a major digital and social campaign to include a full-scale out-of-home (OOH) takeover across four airports: BOS, AUS, PHX, and LGA. As part of the art direction, I crafted a series of retouched images that aligned with the refined Chase language, incorporating new, modern copywriting that offers a fresh take on the Chase Sapphire brand. The photos and environments were carefully selected to evoke a sense of travel and adventure, with a bright, vibrant approach that directly appeals to our target audience. These banners not only showcase the Chase Sapphire Reserve card but also highlight the lifestyle it unlocks, offering a glimpse into the experiences and possibilities that come with it.